It’s often recommended that we aim for 10,000 steps a day, but where did this magic number come from? The assumption is that this number is rooted in science, but the 10k steps a day approach actually originated from a marketing campaign in the 1960s. A Japanese company called Yamasa Clock, hoping to capitalise on the buzz generated by the 1964 Tokyo Olympic Games, mass-produced a pedometer, called the Manpo-kei which means ‘10,000 steps meter.’ It’s likely they chose this name because the Japanese character for 10,000 resembles a person walking or running. The campaign was hugely successful and the number stuck. Now let’s dive into the research. A 2019 study by Dr. Lee found that women in their 70s...
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